UK Guide · April 2026
Amazon Prime Video UK
From £5.99/month standalone or included in Prime, Prime Video offers a vast library of originals, licensed content, live sport, and bolt-on channels — making it one of the most flexible streaming services in the UK.
From
£5.99/mo
Free Trial
30 days
4K HDR
Included
Downloads
25 titles
Amazon Prime Video UK Pricing 2026
Prime Video is available two ways: included with a full Amazon Prime membership, or as a standalone subscription. Both now include ads by default — you pay extra to remove them.
| Plan | Price | Ad-free | Prime Benefits |
|---|---|---|---|
| Prime Video Standalone | £5.99/mo | +£2.99/mo | No |
| Amazon Prime (Monthly) | £8.99/mo | +£2.99/mo | Yes |
| Amazon Prime (Annual) | £95/yr (≈£7.92/mo) | +£2.99/mo | Yes |
Ads were introduced in early 2024. The ad-free add-on (£2.99/mo) removes them across the main Prime Video library — some live content and third-party channels may still include ads.
Which plan is best value?
If you shop on Amazon regularly, full Prime (£95/year) is the best deal — you get Prime Video, free next-day delivery, Prime Music, and Prime Reading. If you only want the video service, standalone at £5.99/mo is cheaper but includes ads.
30-Day Free Trial
New Prime subscribers get a 30-day free trial — the longest free trial of any major streaming service. Cancel anytime before day 30 and you will not be charged. Students get a 6-month trial via Prime Student.
Pros & Cons
Pros
- ✓Huge library — originals plus licensed films and TV
- ✓Champions League live sport included
- ✓4K HDR + Dolby Vision at no extra cost
- ✓25 offline downloads across 2 devices
- ✓X-Ray actor and music info while watching
- ✓Prime Video Channels for easy add-on management
- ✓30-day free trial — longest of any major service
- ✓Included with Prime (great if you shop on Amazon)
Cons
- ✗Ads now shown by default — £2.99/mo to remove
- ✗Interface can feel cluttered and confusing
- ✗Some content is "rent or buy" — not included
- ✗Channels are an extra cost on top of subscription
- ✗Not all content available in 4K
- ✗Live sport coverage more limited than Sky Sports
Live Sport: Champions League on Prime Video UK
Amazon Prime Video holds a package of UEFA Champions League broadcasting rights in the UK, alongside TNT Sports (BT Sport). This makes Prime Video one of the few streaming services where you can watch live elite European football.
UEFA Champions League
Included with Prime Video — no extra subscription required
- ✓ Select group stage matchdays and knockout rounds
- ✓ Matches broadcast in up to 4K HDR where available
- ✓ Coverage available on all Prime Video supported devices
- ✓ Accessible via standalone Prime Video subscription or full Prime
Note: The exact number of matches per season varies. TNT Sports (BT Sport) also holds Champions League rights. Check Amazon's sports schedule for your specific fixture.
Other Sport on Prime Video UK
Prime Video Channels
Prime Video Channels let you subscribe to additional streaming services directly through Amazon. You manage them all in one place, pay via your Amazon account, and can cancel anytime — no separate logins needed.
Paramount+
Yellowstone, Tulsa King, 1923
Apple TV+
Severance, Slow Horses
MGM+
Award-winning films and originals
BritBox
Classic and new British TV
Acorn TV
British and international dramas
Mubi
Curated arthouse and world cinema
Shudder
Horror and thriller films
CuriosityStream
Documentaries and non-fiction
Prices correct as of April 2026. Many channels offer a 7-day free trial when added via Prime Video.
Why use Prime Video Channels?
Channels are convenient if you want to dip in and out of other services without managing multiple subscriptions. You can subscribe for a month to watch a specific show, then cancel immediately — all through the same Amazon billing. The downside is that you may spend more than you realise across multiple channels.
4K, HDR & Picture Quality
Amazon Prime Video has one of the largest 4K libraries in UK streaming. Premium picture quality is included at no extra cost — you do not need a higher-tier plan to access 4K.
4K Ultra HD
Up to 4K on supported titles
HDR10+ / Dolby Vision
Format varies by title and device
Dolby Atmos
Spatial audio on select originals
Offline Downloads
Prime Video offers one of the most generous download allowances of any streaming service — useful for watching on planes, trains, or anywhere without Wi-Fi.
X-Ray: Prime Video's Unique Feature
X-Ray is exclusive to Amazon Prime Video. Powered by IMDb data, it gives you real-time information about what you're watching — without needing to pause and search.
Cast & Characters
See who is in each scene as it plays. Tap any actor to view their full IMDb filmography.
Music Recognition
Identifies songs playing in the background or soundtrack. Never wonder "what song is this?" again.
Trivia & Facts
Behind-the-scenes facts, production notes, and Easter eggs surface automatically as you watch.
Scene Search
Search within a title to jump to specific scenes, character moments, or plot points you remember.
X-Ray is available on Fire TV devices, smart TVs, and via the Prime Video mobile app. It is not available on all devices or all titles.
Best Shows on Amazon Prime Video UK
Prime Video's originals have steadily improved in quality, with several now ranking among the best television available anywhere.
The Boys
Superhero SatireA visceral, darkly funny deconstruction of superhero culture. What if the world's most powerful beings were corporate-owned and deeply corrupt? Unmissable.
★★★★★
Fallout
Post-Apocalyptic DramaStunning adaptation of the beloved video game series. Set in a retro-futuristic wasteland, this is one of the most impressive new originals of 2024. Already renewed.
★★★★★
Reacher
Action ThrillerAlan Ritchson is perfectly cast as Lee Child's drifting former MP Jack Reacher. Hugely entertaining, muscular action television that delivers exactly what it promises.
★★★★
The Rings of Power
Fantasy EpicAmazon's billion-dollar foray into Tolkien's Second Age. Epic in scale, visually extraordinary, and expanding in quality from season to season.
★★★★
Mr & Mrs Smith
Spy Comedy DramaDonald Glover and Maya Erskine reimagine the concept in this slick, funny, and surprisingly emotional series about spies posing as a married couple.
★★★★
Clarkson's Farm
DocumentaryJeremy Clarkson attempts to run his Chipping Norton farm with zero experience. Genuinely funny, surprisingly moving, and wildly popular with British audiences.
★★★★★
Device Compatibility
Prime Video is available on almost every device you own — and Amazon's own Fire TV range gives the best integrated experience.
🔥Amazon Devices
- Fire TV Stick (all models)
- Fire TV Cube
- Fire HD tablets
- Echo Show (with screen)
📺Smart TVs
- Samsung Smart TVs (2018+)
- LG Smart TVs (2018+)
- Sony Bravia TVs
- Panasonic TVs
- Philips TVs
- Hisense TVs
🔌Streaming Sticks & Boxes
- Apple TV (4th gen+)
- Chromecast with Google TV
- Roku players and TVs
- Sky Glass and Sky Stream
🎮Games Consoles, Mobile & Web
- PlayStation 4 and 5
- Xbox One, Series X/S
- iPhone and iPad (iOS 14+)
- Android (8+)
- Web browser at primevideo.com
Our Verdict
Amazon Prime Video
4.1/5
WhatShouldIWatch rating
Amazon Prime Video offers exceptional value — particularly if you are already a Prime subscriber. The combination of original content (The Boys, Fallout, Reacher), a large licensed library, live Champions League football, and bolt-on channels makes it the most versatile streaming service in the UK.
The introduction of ads is a genuine downside, and the interface can be confusing with 'rent or buy' titles mixed in. But at £5.99/month standalone (or included in £95/year Prime), and with a 30-day free trial, Prime Video is a near-essential subscription for UK households.
Frequently Asked Questions
How much does Amazon Prime Video cost in the UK?
Amazon Prime Video is included with Amazon Prime (£8.99/month or £95/year). You can also subscribe to Prime Video standalone for £5.99/month. Both require you to opt out of ads; Prime subscribers pay £2.99/month extra for ad-free, while standalone subscribers pay £2.99/month extra on top of £5.99.
Can I get Amazon Prime Video without a full Prime membership?
Yes. Amazon offers a Prime Video standalone subscription for £5.99/month. You get access to the full Prime Video library but not other Prime benefits like free delivery or Prime Music. Note that ads are now shown by default — you pay £2.99/month extra to remove them.
Does Amazon Prime Video have the Champions League in the UK?
Yes. Amazon Prime Video holds rights to broadcast UEFA Champions League matches in the UK, including select group stage and knockout rounds. The exact number of matches varies by season. You need a Prime or Prime Video standalone subscription — no extra add-on required.
What are Prime Video Channels?
Prime Video Channels are add-on subscriptions you can bolt onto your Prime Video account. They include services like Paramount+, Apple TV+, MGM+, BritBox, Acorn TV, and more. You manage and cancel them all through Amazon, and they appear in the Prime Video interface.
How many downloads can I have on Amazon Prime Video?
You can download up to 25 titles at a time per device, on up to 2 devices simultaneously. Downloads are available on mobile (iOS and Android) and Fire tablets. Downloaded content is typically available for 30 days after download, and must be watched within 48 hours of starting playback.
What is X-Ray on Prime Video?
X-Ray is Amazon's unique feature that uses IMDB data to show you information about actors, music, and trivia while you watch. Pause a scene and see who is in it, what song is playing, or behind-the-scenes facts. It's available on most supported devices.
Does Amazon Prime Video have 4K?
Yes. Amazon Prime Video offers a significant 4K HDR library at no extra cost. Content is available in up to 4K Ultra HD with HDR10+ and Dolby Vision on supported titles and devices. You do not need to pay more for 4K.