Netflix UK Price 2026
Every plan explained — updated April 2026
Netflix is the UK's most popular streaming service, with over 6,000 titles and a library that spans drama, comedy, documentary, anime, and film. In 2026 Netflix UK offers three plans: Standard with Ads, Standard, and Premium. Here is everything you need to know about what each plan costs and what you get.
Quick verdict
Standard with Ads (£4.99/month) is the best-value entry point if you can tolerate adverts. Standard (£10.99/month) is the sweet spot for most viewers — no ads, downloads, and 1080p. Premium (£17.99/month) is only worth it if you have a 4K TV or need 4 simultaneous streams.
Netflix UK Plans 2026
| Feature | Standard with Ads | Standard | Premium |
|---|---|---|---|
| Monthly price | £4.99/mo | £10.99/mo | £17.99/mo |
| Annual cost | £59.88 | £131.88 | £215.88 |
| Video quality | 1080p HD | 1080p HD | 4K Ultra HD |
| HDR support | ✗ | ✗ | ✓ Dolby Vision, HDR10 |
| Dolby Atmos | ✗ | ✗ | ✓ |
| Simultaneous streams | 2 | 2 | 4 |
| Download devices | ✗ None | 2 devices | 6 devices |
| Max downloads per device | — | 100 titles | 100 titles |
| Adverts | Yes (~4–5 min/hr) | ✗ None | ✗ None |
| Extra member add-on | ✗ Not available | +£4.99/mo | +£4.99/mo |
| Full catalogue access | Almost all* | ✓ All titles | ✓ All titles |
*Standard with Ads excludes a small number of titles (typically 5–10%) due to licensing restrictions. Prices correct as of April 2026 — check netflix.com for the latest pricing.
Which plan should I choose?
Standard with Ads (£4.99) suits budget-conscious viewers who don't mind adverts. Standard (£10.99) is the best choice for most people — no ads, downloads, and 1080p. Premium (£17.99) is only worth the premium if you have a 4K TV or need 4 simultaneous streams.
No annual plan in the UK
Unlike Disney+, Netflix does not currently offer annual billing in the UK. All plans are billed monthly. This means there's no upfront saving for committing to a full year — but you can cancel at any time without losing money.
Standard with Ads — £4.99/month
Netflix's entry-level plan launched in the UK in November 2022. At £4.99/month it is the cheapest way to access Netflix's core library, but the ad experience and content restrictions are meaningful trade-offs.
What you get
- ✓ 1080p Full HD video quality
- ✓ 2 simultaneous streams
- ✓ Access to most of Netflix's library
- ✓ Multiple profiles
What you don't get
- ✗ No offline downloads
- ✗ No 4K or HDR
- ✗ No extra member add-on
- ! Adverts play before and during content — approximately 4–5 minutes per hour
- ! A small number of titles are unavailable due to licensing restrictions
The adverts on Standard with Ads are unskippable. Netflix targets them based on your profile rather than your viewing history, so they're not always relevant. For regular viewers watching several hours a week, the interruptions add up quickly.
Standard — £10.99/month
The Standard plan is Netflix's mid-tier option and the best choice for most UK subscribers. It delivers the full Netflix experience without adverts, with offline downloads on up to 2 devices.
Who it's right for
- ✓ Viewers who want no adverts and no content restrictions
- ✓ Commuters and travellers who watch offline regularly
- ✓ Households watching on 1080p or Full HD TVs
- ✓ Anyone who wants to add one extra household member (+£4.99/month)
- ✗ Not ideal if you have a 4K TV — you'll miss out on 4K, HDR, and Dolby Atmos
Premium — £17.99/month
Premium is Netflix's top tier and the only plan that unlocks 4K Ultra HD, HDR, Dolby Vision, and Dolby Atmos. At £17.99/month it is Netflix's most expensive plan — but it's the best-quality streaming experience the service offers.
Exclusive Premium features
- ✓ 4K Ultra HD on supported titles and devices
- ✓ Dolby Vision HDR on compatible TVs
- ✓ HDR10 support
- ✓ Dolby Atmos spatial audio on supported soundbars and headphones
- ✓ 4 simultaneous streams (vs 2 on Standard)
- ✓ Downloads on up to 6 devices (vs 2 on Standard)
- ✓ Add up to 2 extra members outside your household (+£4.99/mo each)
Is Premium worth £17.99?
Premium is worth it if you have a 4K TV, a Dolby Atmos sound system, or a large household that wants 4 simultaneous streams. The 4K catalogue on Netflix is extensive — most Netflix originals are available in 4K with HDR, and the quality is genuinely excellent. If you're watching on a 1080p screen, the Standard plan at £10.99 delivers identical content quality.
Pros & Cons of Netflix UK
Pros
- ✓Largest library of any UK streaming service — 6,000+ titles
- ✓Unmatched original content: Squid Game, Stranger Things, The Crown, Adolescence
- ✓Best-in-class recommendation algorithm
- ✓Widest device support — works on virtually everything
- ✓Can pause membership for up to 3 months and retain account data
- ✓Up to 100 downloads per device on paid plans
- ✓Multiple language options and subtitles for most titles
Cons
- ✗4K is Premium-only — expensive at £17.99/month
- ✗No annual billing option in the UK — monthly only
- ✗Household sharing restrictions since 2023
- ✗Standard with Ads has unskippable adverts and content gaps
- ✗Prices have increased significantly over the past three years
- ✗Some popular titles rotate off the catalogue regularly
- ✗No free trial for new UK subscribers
Netflix 4K — What You Need to Know
Netflix has one of the best 4K catalogues of any streaming service. Most Netflix originals are available in 4K, and the quality of 4K Dolby Vision content on a capable TV is exceptional. However, 4K is exclusively on the Premium plan.
Requirements for 4K playback
- Netflix Premium plan (£17.99/month)
- A 4K Ultra HD display
- A device that supports Netflix 4K (most modern Smart TVs, Fire TV Stick 4K, Apple TV 4K, Chromecast 4K)
- Broadband speed of at least 25Mbps recommended for stable 4K
- HDCP 2.2 cable or HDMI port for external devices
4K is not available in a browser
Netflix currently limits 4K to its Windows app (available via the Microsoft Store) and dedicated streaming devices. Watching Netflix in Chrome, Firefox, or Safari limits you to 1080p — even on Premium. To get 4K on a computer, use the Windows Netflix app or the Edge browser on Windows 11, which supports 4K on Premium.
Account Sharing Rules in the UK
Netflix introduced household restrictions in the UK in May 2023. Your Netflix account is tied to one household — everyone who uses it regularly must live at the same address.
| Plan | Extra members allowed | Cost per extra member |
|---|---|---|
| Standard with Ads | Not available | — |
| Standard | 1 extra member | +£4.99/month |
| Premium | Up to 2 extra members | +£4.99/month each |
An extra member gets their own profile, login credentials, and personalised recommendations — they access the account independently. They must have their own email address. The extra member slot can be added or removed at any time from the account settings.
Best Shows on Netflix UK Right Now
Netflix has the deepest original content library of any UK streaming service, spanning every genre and multiple languages.
Adolescence
★★★★★Crime Drama
A devastating one-take miniseries examining a 13-year-old boy accused of murder and the ripples it sends through his family. Unmissable British television.
Squid Game
★★★★★Korean Thriller
The show that proved global audiences would watch subtitled foreign-language drama. A brutal survival competition with real emotional depth beneath the spectacle.
The Night Agent
★★★★Action Thriller
A tightly plotted political thriller following an FBI agent who answers a hotline call that drags him into a vast conspiracy. Hugely watchable.
Stranger Things
★★★★★Sci-Fi Horror
Netflix's biggest original series — a supernatural mystery set in 1980s Indiana that blends horror, nostalgia, and genuine heart. One of the best ensemble casts in TV.
Beef
★★★★★Dark Comedy Drama
Two strangers become consumed by a road rage incident that spirals into all-out war. Sharp, funny, and deeply human. One of the best shows of recent years.
The Crown
★★★★Historical Drama
A lavish dramatisation of the British royal family across decades. Beautifully made and consistently compelling, even where it takes creative liberties.
Supported Devices
Netflix has the widest device support of any streaming service. If you own a screen with an internet connection, Netflix almost certainly runs on it.
📺Smart TVs
- Samsung Smart TV (2016+)
- LG Smart TV (2016+)
- Sony Bravia (2016+)
- Panasonic (2016+)
- Philips (2016+)
- Hisense (2016+)
📡Streaming Sticks & Boxes
- Amazon Fire TV Stick (all models)
- Roku (all models)
- Apple TV HD & 4K
- Chromecast with Google TV
- NOW TV Smart Stick
🎮Games Consoles
- PlayStation 4 & 5
- Xbox One, Series S & X
- Nintendo Switch (app)
📱Phones & Tablets
- iPhone & iPad (iOS 16+)
- Android phones & tablets (8.0+)
- Amazon Fire tablets
💻Computers
- Chrome, Firefox, Safari, Edge (web browser)
- Windows app (Microsoft Store)
- Mac app (App Store)
How Netflix Compares to Rivals
Netflix is the most expensive of the major UK streaming services — but it has by far the largest original content library and the most recognisable catalogue.
| Service | Entry price | 4K price | Library size |
|---|---|---|---|
| Netflix | £4.99/mo | £17.99/mo | ~6,000+ titles |
| Disney+ | £4.99/mo | £11.99/mo | ~1,500 titles |
| Amazon Prime Video | £5.99/mo | £5.99/mo (incl.) | ~10,000+ titles |
| Apple TV+ | £8.99/mo | £8.99/mo (incl.) | Originals only |
See our full Netflix vs Disney+ UK comparison for a detailed head-to-head.
Our Verdict: Is Netflix Worth It in 2026?
Netflix
The UK's most popular and comprehensive streaming service
Yes — Netflix remains the best all-round streaming service for most UK households in 2026. The library is unmatched in breadth and quality, with a relentless flow of acclaimed originals across every genre. Adolescence, Squid Game, The Crown, Stranger Things, and hundreds of acclaimed films make it the service most households should have as their primary subscription.
The Standard plan at £10.99/month is the sweet spot — no ads, offline downloads, and access to the full catalogue. Standard with Ads is genuinely compelling at £4.99 if you can live with the interruptions. Premium at £17.99 is justified only if 4K on a capable TV is a priority.
The main criticisms are valid: prices have risen significantly, 4K is expensive compared to Disney+ Premium, and the household sharing rules are frustrating. But no other service matches the breadth of content or the consistency of quality.
Start watching Netflix today
Choose your plan on the Netflix website. No free trial is currently available — you can cancel any time.
View Netflix Plans*Affiliate disclosure: we may earn a commission if you sign up via our link, at no extra cost to you. This does not affect our editorial opinion.